Senior Software Engineer & Technical Leader who scaled Fetch Rewards from 1M to 12M+ monthly active users. Architected resilient systems handling 80K+ RPS, led engineering pods, and delivered $30K monthly cost savings through innovative solutions.
EXPERIENCE
ACTIVE USERS
RECEIPTS
🏈 SUPER BOWL IMPACT
Led the technical transformation that enabled Fetch Rewards to handle unprecedented Super Bowl ad traffic surge while maintaining zero downtime and delivering seamless user experience.
🎯 Lead Architect Role
- • Built resilience using Kafka & SQS replay mechanisms
- • Transformed synchronous to asynchronous processing
- • Orchestrated infrastructure scaling pre/post event
- • Provided real-time monitoring & incident response
⚡ Technical Innovation
- • Months of preparation & system optimization
- • Email & direct receipt integration scaling during ad
- • Provider connectivity (Amazon, Gmail, Target, Walmart)
- • Performance monitoring during live event
🧾 DIGIDETECTOR PLATFORM
Engineered ML-powered receipt processing platform serving millions of users with industry-leading accuracy and scale.
🎯 Technical Architecture
- • AWS SageMaker ML models for item identification
- • Python microservices for receipt processing
- • Go microservices for high-performance APIs
- • Email integration (Gmail, Outlook, Yahoo)
- • Direct retailer APIs (Amazon, Walmart, Target)
🚀 Business Impact
- • 97% accuracy in item identification
- • Processing 80M+ receipts weekly
- • 100x improvement in duplicate detection
- • Maintained 99.99% reliability SLA
- • Enabled platform scaling to 12M+ MAU
ABOUT
Technical Leader & Senior Software Engineer who scaled consumer platforms from 1M to 12M+ monthly active users. Led engineering pods, mentored junior developers, and drove the architectural evolution from Java/MongoDB monoliths to distributed Go microservices.
💻 Core Technologies
☁️ Infrastructure & Data
👥 Leadership & Impact
Led small engineering pods and drove cross-team initiatives, mentoring junior engineers and setting coding/design standards. Focused on setting clear goals, building trust, and empowering engineers to take ownership rather than micromanaging.
WORK
EXPERIENCE
🏈 Super Bowl Traffic Resilience
Led architectural transformation from synchronous to asynchronous receipt processing during Fetch's Super Bowl ad campaign. Built resilient distributed system using Kafka & SQS replay mechanisms to handle 13x traffic surge (6,000 RPS → 80K RPS).
🚀 Impact:
13x traffic scaling during Super Bowl ad, Zero downtime, Real-time incident response
🧾 eReceipts DigiDetector Platform
Architected ML-powered receipt processing platform handling 80M+ weekly receipts from Amazon, Walmart, Target, Gmail, Outlook. Built Python microservices with SageMaker ML models achieving 97% item identification accuracy.
🚀 Impact:
97% accuracy, 80M+ weekly receipts, 100x duplicate blocking improvement, 99.99% SLA
🤝 Self-Service Partner Platform
business.fetch.com ↗🏢 Enterprise Partners
Architected business.fetch.com - a comprehensive B2B platform enabling major CPGs (Pepsi, Kimberly Clark, Unilever) to self-service campaigns. Built plug-and-play Go microservice for external IDPs (Okta, PingID) with real-time Grafana monitoring.
🎯 Impact: 20+ enterprise partners onboarded, Pepsi doubled ad spend, 90% faster integration
📋 Universal Product Catalog
🔧 Technical Innovation
- • Multi-source ingestion (XLSX, CSV, web scraping)
- • Fuzzy matching algorithms for product identification
- • ML-powered deduplication & consolidation
- • FIDO system solving UPC length/format issues
📊 Business Impact
- • 35% improvement in receipt-to-product matching
- • 60% faster partner data processing pipeline
- • 20% user engagement boost via search/recommendations
- • Enhanced partner confidence & reporting accuracy
- • Direct revenue increase through better matching
🎯 Results: 35% better receipt matching, 60% faster processing, 20% user engagement boost, revenue increase
🎆 Consumer-First Engineering Excellence
👥 Consumer Impact
- • Scaled platform from 1M → 12M monthly active users
- • Processed 80M+ receipts weekly with 99.99% reliability
- • Enabled seamless receipt scanning during Super Bowl
- • Delivered 97% accuracy in receipt item identification
🔧 Technical Excellence
- • Monolith → Microservices transformation
- • Event-driven architecture with Kafka & SQS
- • ML-powered processing with AWS SageMaker
- • Multi-provider integrations (Amazon, Gmail, Target)
💼 Previous Experience & Innovation
🤖 Resume Scraping & Scoring Tool
Edammo IncBuilt a full-stack resume scraping and scoring tool that automated candidate sourcing for recruitment processes.
🚀 Business Impact: 40% reduction in initial screening time
📈 Career Trajectory
Progressed from building recruitment automation tools to leading large-scale consumer platforms. Consistently delivered measurable business impact through technical innovation and leadership.
Get In Touch
Let's build something amazing together. Open to Senior Engineer, Staff Engineer, and Technical Leadership roles.
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